Square. Practical. Good.

ESB-Wärme – your partner in matters of energy contracting – commissioned gestaltungswerk to carry out a facelift for its communications package, consisting of a representative information folder with reference leaflets dealing with individual projects. The new design was intended to communicate the services of the company in a fresher and more technical style.

During the course of this revision a company brochure and separate brochures for specific target groups were also to be designed.

The modern technical look was achieved using a great deal of space and the introduction of the colour silver into the communication media. The corporate colour orange is no longer used so generously but serves more as an emphasizing element. Well differentiated distribution of content ensures a clear and easily understandable structure. The square format of the brochures provides clear and understandable presentation of information. Short text passages create an easy-to-read layout which is occasionally broken up by intermediate headlines. A product has been created which through its multiplicity of information and clear design generates an extremely positive resonance among end consumers.