Pearls – not only in oysters, but now also on the net.
2009/07/14
The jewellery manufacturer PERLKÖNIG Perlen & Schmuck & Zubehör GmbH commissioned gestaltungsWerk not only to relaunch its internet shop, but also to overhaul its corporate design.
The new PERLKÖNIG logo developed by gestaltungsWerk has been enhancing the company's marketing image since December, 2008. The velvety shade of red lends a classic aristocratic look to the company's visual image. Decorative floral elements ensure a vibrant and emotional touch. The new direction in marketing is particularly evident in the new internet shop, which has been up and running since 22.6.2009. At www.perlkoenig.com over 500 products are featured in a new design and functionality. Each product is presented in detail in a generously-sized illustration. In addition, related articles are shown, as well as links to cross-selling and up-selling products. It is a real experience to scroll through the complete range of jewellery in the new shop.
Take a look for yourself at www.perlkoenig.com
